We have over a decade of experience in web development, both as a creative agency working with luxury brands & hotels around the world and running a coding school, Institute of Code teaching best-practice web development. We bring not only a deep understanding of modern web standards, but also a well-rounded approach that takes into consideration the high level marketing strategy, content creation and website performence. As we've also been working with Regent Bali Canggu for over 12 months across architectural, lifestyle & social photogrpahy and monthly social media management we have an in-depth understanding of the brand.
Kelapa Creative
AGENCY PARTNER PROPOSAL
Into the wild
Let us take you to the most remove corners of Indonesia, where ancient cultures, remarkable histories and incredible landscapes await
YOUR CREATIVE PARTNER
A passionate team of creatives ready to share Grand Maloeke's story with the world.
Indonesia has captivated explorers for centuries. Beyond its well-known destinations lies an archipelago rich with maritime history, extraordinary biodiversity and cultures that continue to shape the identity of the nation today. After calling Indonesia home for the past ten years, we've come to appreciate just how many of these stories remain untold.
What immediately resonated with us about Grand Maloekoe is its ambition to honour that history, celebrate those cultures and reconnect people with parts of the archipelago that have been forgotten, overlooked or never truly understood. This project isn't centered around about promoting a yacht, building a website or filming a brand story, it's about inspiring exploration, curiosity and discovery.
That's a vision we're genuinely excited to be part of. We believe that together we can craft Grand Maloekoe into one of the world's leading expedition brands, creating an immersive brand experience that inspires people from around the world to see Indonesia through a completely new lens and Grand Maloekoe as the vessel to take you there.
DOWNLOAD PROPOSAL
INSPIRING WONDER & AWE
Sparking a profound sense of curiousity
One of the foundational principles we apply in our creative approach to this project, is how we can spark intrigue, curiousity and mystery. To share glimpses of a hidden world that keeps hungry for more. Like a fascinating nature documentary that you just can't turn off, we'll show them a side of Indonesia that they didn't know existed and anchor Grand Maloeke not as the star of the show, but as the perfect vessel to take them on this adventure. We'll lean on marketing psychology to create impactful hooks that draw them from one touchpoint to the next and immerse them in the Grand Maloeke world.
One of the ways we'll do this, is by sparking a curiousity to learn more. To not just see beautiful places, but to discover their history, connect with their culture, immerse themselves in their traditions and cuisines. The Grand Maloke explorer isn't a passive guest but an engaged explorer filled with curiosity.
A SUBTLE BACKDROP
Luxury isn't the main character
Grand Maloekoe is undeniably luxurious, and while your creative brief is clear that that shouldn't be central to the positioning, it's also essential that the brand experience builds trust and credibilty that a journey on board Grand Maloeke will be extraodinery in every way. Comfort, culinary experiences, thoughtful hospitlity, impeccible service.
Luxury isn't the story, it's the environment that allows the story to unfold. We'll consider across every touchpoint how to capture authentic moments and expressions of luxury that are confident enough to never need to seek validation.
This principle influences every creative decision we make.
Photography & brand film captures people immersed in extraordinary experiences, where exceptional service, beautiful design and thoughtful hospitality are simply the expected backdrop to remarkable experiences. Luxury becomes something the audience feels rather than something they are repeatedly told.
HERITAGE & HISTORY
Anchored in history
Its history, heritage and proven capability give the brand an authenticity that can't be manufactured. Rather than competing on luxury, itineraries or price, Grand Maloekoe has the opportunity to establish itself as Indonesia's defining expedition brand—one where every voyage continues a legacy of exploration into the most remote and remarkable corners of the archipelago.
We believe this should become the foundation of the entire creative direction. Rather than positioning Grand Maloekoe as a luxury yacht that visits extraordinary places, we would position it as an iconic expedition vessel with an extraordinary past, an exciting present and a future that is still being written. Every guest becomes part of that continuing story.
A legacy of exploration
The Past → the vessel's heritage, Indonesia's maritime history, archival imagery, forgotten places.
The Present → today's expeditions, remarkable crew, scientists, historians, chefs and guests.
The Future → every new voyage adds another chapter to Grand Maloekoe's story.
BRAND CONCEPT 1
A modern take on history
Rather than recreating the past, this direction reinterprets it through a contemporary lens. Inspired by vintage expedition journals, maritime archives and the natural textures of the Indonesian archipelago, it balances timeless elegance with modern restraint. The result is a brand that feels sophisticated and premium, while remaining deeply connected to the spirit of exploration that defines Grand Maloekoe.
The visual language pairs refined serif typography with clean, contemporary layouts to create a sense of quiet confidence and editorial sophistication. An earthy palette of muted greens, warm sands, stone, parchment and deep ocean tones draws inspiration from Indonesia's natural landscapes, while tactile textures reminiscent of rattan, woven fibres, aged paper and historic maps add depth and authenticity. Subtle line work, cartographic details and understated graphic devices reference the history of exploration without feeling overly literal, creating a visual identity that feels both timeless and distinctly modern.
Beyond the familiar.
Beyond the expected.
Beyond the horizon.
This is Grand Maloekoe.
BRAND CONCEPT 2
Nostalgia for the lost art of exploration
This direction draws on the nostalgia of a slower, more intentional way of travelling. This isn't nostalgia for the past, but for the way travel used to make people feel. It's inspired by handwritten postcards, paper maps folded into backpacks, well-worn travel journals and the golden age of exploration, evoking the romance of adventures that felt disconnected from the modern world. The result is a brand identity that feels timeless, personal and emotionally resonant, inviting guests to rediscover the wonder of exploration through a contemporary lens.
The visual language combines expressive typography inspired by vintage travel magazines, classic yacht clubs and editorial publications with tactile paper textures, archival photography and understated graphic devices that feel collected over time. A warm, sun-faded palette of creams, faded blues, muted reds and weathered neutrals creates a distinctly nostalgic atmosphere, while bespoke insignias, stamps and editorial layouts add a sense of heritage and collectability. Inspired by iconic adventure brands such as Patagonia and historic expedition publications, the identity feels both familiar and enduring, capturing not just the aesthetic of exploration, but the feeling of it.
BRAND CONCEPT 2
Nostalgia for the lost art of exploration
This direction draws on the nostalgia of a slower, more intentional way of travelling. This isn't nostalgia for the past, but for the way travel used to make people feel. It's inspired by handwritten postcards, paper maps folded into backpacks, well-worn travel journals and the golden age of exploration, evoking the romance of adventures that felt disconnected from the modern world. The result is a brand identity that feels timeless, personal and emotionally resonant, inviting guests to rediscover the wonder of exploration through a contemporary lens.
The visual language combines expressive typography inspired by vintage travel magazines, classic yacht clubs and editorial publications with tactile paper textures, archival photography and understated graphic devices that feel collected over time. A warm, sun-faded palette of creams, faded blues, muted reds and weathered neutrals creates a distinctly nostalgic atmosphere, while bespoke insignias, stamps and editorial layouts add a sense of heritage and collectability. Inspired by iconic adventure brands such as Patagonia and historic expedition publications, the identity feels both familiar and enduring, capturing not just the aesthetic of exploration, but the feeling of it.
Editorial Publication
A momento worth keeping
Inspired by the world's finest travel magazines and coffee table books, the publication is designed to immerse readers in the world of Grand Maloekoe through thoughtful storytelling, exceptional photography and cinematic editorial design. Rather than simply presenting information, it invites readers to slow down, uncover remarkable stories and imagine the journeys that await.
The vessel becomes part of the narrative rather than the sole focus, shifting the conversation from specifications and amenities to the destinations, cultures, wildlife and experiences that define each expedition.
Every page is approached with intention. Beginning with information architecture and user experience, we'll carefully consider what readers need to know, what they should feel and how they naturally progress through the publication, creating a document that balances practical information with immersive storytelling.
Designed with beautifully tactile materials, rich photography and considered print finishes, the final publication becomes something guests will proudly display on their coffee table rather than leave behind in a drawer.
Spaces to explore
Where most websites confine your content to rigid aspect ratios, we design with freedom in mind. Our designs support flexible layouts that adapt seamlessly to your unique imagery —whether it's panoramic, vertical, or cinematic—to tell your story in its most powerful form.
WORKING WITH US
Extraordinary digital presence
With over a decade of experience in web development, and a dedication to best-practices we’ll build you a website that’s not only beautiful but that also is optimised for speed, performance, mobile-friendliness and SEO.
VISUAL
Brand aligned
We’ll custom design your website to align with all the Regent brand standards, including consistent use of the color palettes & typography.
STRATEGIC
Modern design
We’ll consider all the best-practices of modern design and create a structure that balances heritage with an intuitive user experience.
FLEXIBLE
Designed to grow
We’ll build custom modular blocks that allow you to build unlimited pages and adapt to future needs, in a way that’s easy for your team to manage.
RESPONSIVE
Mobile-friendly
We’ll ensure the website not only looks great across every browser & device but also that it’s thoughtfully designed for mobile users.
PERFORMANCE
Optimised for speed
Built with modern tech stack and optimised for speed & performance at every stage of the project to ensure the site loads lighting fast.
SEARCH OPTIMISATION
Built-in SEO
Designed to meet all of Google’s performance standards & with built-in editable meta-fields on every page for seamless SEO management.
RELIABILITY
100% Uptime
We use fast, reliable website hosting for guaranteed uptime, leveraging a content delivery network for global speed and SSL for security.
SAFETY
Backups & Security
We provide daily backups of the website and guaranteed security against the site being hacked, including all code used in the site.
ENGAGING
Interactive elements
From carousels & galleries to pop-ups and FAQs we’ll create all the interactive elements you need to satisfy every marketing goal.
LEAD GENERATION
Flexible Forms
We’ll build you a custom form builder to let your team add landing pages & tailored lead generation forms on-demand without understanding code.
ESSENTIAL DATA
Tracking & Analytics
Full control over your tracking codes (including Facebook, Google, Pinterest), and analytics as well as any other verification you might need.
FREQUENTLY ASKED QUESTIONS
Yes, we’ll build you a custom modular system that allows you to create unlimited pages and adapt to future needs, in a way that’s easy for your team to manage. We use an approach that balances flexibilty for the marketing team to adapt to their needs, with a strong emphasis on brand consisistency so that it's easy to make sure all changes stay aligned with the brand standards & look pixel-perfect on every device.
We provide an integrated content management system that allows your team to easily update the website, add new pages, and manage content without needing to understand code. It's intuitive and user friendly, and we provide training and support to ensure your team is comfortable using the CMS.
We use fast, reliable website hosting for guaranteed uptime, leveraging a content delivery network for global speed and SSL for security. We also provide daily backups of the website and guaranteed security against the site being hacked, including all code used in the site. We offer ongoing support and maintenance packages to ensure your website remains up-to-date and secure, and have built it with a modern tech stack to ensure it's future-proof and easy to maintain.
We’ll build you a custom form builder to let your team add landing pages & tailored lead generation forms on-demand without understanding code. We also provide full control over your tracking codes (including Facebook, Google, Pinterest), and analytics as well as any other verification you might need. We can integrate your preferred marketing platform (for example Mailchimp, ActiveCampaign, ConvertKit) into the website for advanced marketing features like exit-intent pop-ups for promotions, limited time offers etc.
We consider all of the recommended best practices for SEO optimisation, including fast loading times, mobile-friendliness, and structured data. We’ll ensure the website not only looks great across every browser & device but also that it’s thoughtfully designed for mobile users which is a key factor in SEO rankings. We'll also provide built-in SEO tools to customise the meta titles, descriptions, urls and social sharing images for every page on the website and connect SEO monitoring tools like Google Search Console to monitor your progress. For performance we benchmark against all key performance indicators utilising tools such as progressive lazy loading and image & video optimisation to ensure high performance even for media-rich websites.